History of Mann - About MannArtt
Being, In Part, A Khronicle of 25 Years Slavery on the Design Plantation.
But First, An INTRODUCTION...
These days, according to Google and every SEO guide of merit you'll ever come across, you gotta have an About page. So here you go, the obligatory "About MannArtt" page.
An About page tells readers and the Big G that you're serious, you should be taken seriously, and that you're not some low-life, scum-sucking punk who just threw up a cheezy blog in an attempt to con the world into believing you are some sorta big shot expert.
No! Can't do that! Homie (i.e. the Big G) don't play that.
Hellboy. X-Men. Star Wars. Hotel Rwanda. Troy. Etc. From 2005. Some of the many, many Hollywood film marketing/graphic design projekts I worked on as an Art Director/Creative Director. Long before MannArtt, and back in the day, Mann was known as ArttMann, the Superhero of Artt.
About MannArtt: Career Info
I'll keep this (relatively) brief for now, as I could easily write 10,000 words on my long and storied (ahem) career. Time and will permitting, I will put together a more detailed (read, exhaustive and probably exhausting) overview of my years toiling away in the commercial art/graphic design trade, which I liken to being a slave on the design plantation.
But I'm not bitter.
NOTE: Before anybody takes offence or accuses me of insensitivity or just generally thinks I'm being an entitled white jagoff, I am fully aware that my time toiling away on the commercial art factory farm is in no way approaching anything like the horror real slaves experienced way back when or even now. OK? It's a metaphor. Relax.
In this case, it's a metaphor intending to drive home what it's like in today's graphic design business. I could have called it "My 25 Years of Indentured Servitude," but this would neither have the impact, nor piggyback on the branding footprint left in the popular consciousness by the incredible and moving Academy Award film of similar name.
So, being a former Hollywood Creative Director (i.e. high-paid art slave) with an acute eye/ear for branding, I chose the more impactful path.
Please forgive me.
Suffice it to say, by the time it was all said and done, I worked on many high profile creative, design, marketing, promotion and branding projekts over the years.
When I left the "big leagues"—working in Hollywood and on campaigns for Fortune 500 companies—in around 2010, I'd been working in the field man and boy for over 25 years.
BTW, I positioned myself as ArttMann during those years, in case you're wondering.
Over the years, I was lucky enough to be tapped to work on many "big name" and "high end" projekts, including the first of the Pirates of the Caribbean series. The Wizard of Oz art was for a re-release campaign, and the Men in Black (MIB) projekt was for the consumer release to DVD/VHS. The above involved all of my artistic and technical skills, from design to retouching to pre-press.
About Mannartt: The Career Begins...
I got started at the bottom (as most of us do), breaking in with a local ad shop (and it's clients) because I had specialized skills even as a teen. Even before that, I'd had my first published pieces (cartoons) in a national magazine (age 14!)).
While my goal (at the time) was to be a professional illustrator, and having learned airbrushing—first for model building, then adapted to art—I soon found myself doing signage and displays. Some years later, I even did holiday windows and sign painting.
The airbrushing eventually led me into retouching, and I continued to work in the local ad biz while going to school for painting and graphic design. I suppose I was lucky because I never had to take one of those crappy "burger flipping" jobs most teens end up with.
It was around this time that I also began to dabble in photography, taking my dad's rarely used Pentax SLR for my own. Between my own interest, OJT and a few classes, I learned to be a pretty competent photog, but I don't do much of it anymore.
Besides, that's what smartphones are for these days, right?
About Mannartt: Professional Career–First Gig
Right out of college I was lucky enough to land a gig with a growing mail-order company, from which I learned many skills and put what I'd learned before to good use. Lucky me (?), I was in the right place at the right time, at the beginning of the digital age, to learn computerized typesetting, pre-press and printing. Four years into the gig we were printing 150 thousand copies of our 300 page catalog per annum.
The system I learned on was by Compugraphic, a multi-million dollar firm which serviced the design and printing industries. It was one of the leading companies of it's type in the world at that time. Just a few years later, it was gone—bought out by another company, wiped out by the Apple Mac!
Anyway, this first gig positioned me for the transition from analog to digital, a changeover which profoundly impacted and radically changed
After five years, I was effectively the company Marketing Manager, even if my official title was Art Director, but by that point I was ready (more than ready, actually) to move on.
In short, A) I'd learned what I could learn, B) I was increasingly bored out of my mind and disenchanted with the company, and C) realized that if I wanted to do "high end" work I was really going to be proud of (even if it wasn't illustration), I had to move on.
And I did. Leaving the steady gig was tough, but in the long run, it served me well.
About Mannartt: Professional Career Moves
What followed was the better part of two decades working, sometimes as a staffer, other times freelance, as a designer, art director, Photoshop expert/retoucher (I was one of the first full-timers in the industry), marketing consultant and creative director. I eventually even added video and web production/marketing into the mix.
When the design/print trade went analog > digital (early '90s), thousands lost work. What took a team weeks could be done by one person in days. I was "lucky" to make the jump, but the pay wasn't much better, and the pressure 10x. :-/ https://bit.ly/38fsBM7
I eventually worked for a wide variety of enterprises across the greater Los Angeles area, from mom and pop companies and small design shops, to large, multinational ad agencies, major brand name and Fortune 500 companies to most of the big film studios (and several small ones), on everything from game, toy and entertainment marketing to automotive, electronics, film, television, music and the web.
It would take considerably more space to detail all the companies and jobs I worked on across a varied career. TL/DR, right?
Suffice it to say, I was privileged to work on many high profile, prestigious projekts over the years, for which I am grateful. Generally speaking, clients were very happy with my work, as evidenced by the fact that they kept bringing me back, year after year.
Well, until ageism began to kick in (it's really a thing, particularly in heavily youth-oriented Hollywood) and major burnout took over. 'Cause when I say "worked," I mean WORKED!
During my long career, I literally lost track of the number of times I worked "all nighters." I mean, it was literally hundreds of times I worked a full day, through the night and into the next day.
The number of "two nighters" or "double nighters" I call them—where you worked a full 48 hours, non-stop—was more than I care to recall, but was more than enough, I assure you.
Not to mention all the weekends, evenings and holidays lost because the job had to get done.
Personal life? You want a personal life? Haha! That's a good one.
It's why I call the high-end graphic design business in Hollywood (and, to some degree, across all Fortune 500 firms) the graphic design plantation and the job a kind of wage slavery, even if it's better pay than more prestigious kinds of work.
Guys who fought in Vietnam have PTSD which they have to live with for the rest of their lives. While I don't equate my years in the graphic design/marketing killing fields with savage jungle warfare, let's just say I can relate.
What's the longest "day" you ever worked? In his insane early days in the ad biz, Mann (of MannArtt.com) worked one 75 hour shift! No stops, no breaks, no joy, no kidding. It took two days to recuperate!
About Mannartt: Professional Career Denouement (?) or Career Transition
While I got to do illustration projekts here and there, I soon realized that "going full time" was a probable non-starter. Unless you had a big name (which generally took many years to establish, assuming you ever did), you were going to starve along the way.
Case in point: Book cover illustrators in 1990 were making the exact same money as they had—I kid you not—thirty years before. Yikes! And no, it's not gotten any better. The only guys making decent money in the field were the top dogs. So that dream of being a professional illustrator went up in smoke...
Admittedly, I got used to making good coin in the commercial art biz, even if that meant working 16 hour days six days a week at times, and I just couldn't see (or justify) working as hard (if not harder) for a tiny fraction of the dough.
There's an old expression: "Mama, don't let your sons grow up to be football players." I would append that expression to include "or artists." Someday I will write a piece on how the art biz has changed and how particularly brutal it is now (it was never easy).
Today, I'm actually plotting a number of illustration oriented projekts in which the only person I have to please is myself. Hopefully others will dig it too. I'm also working on a number of original projekts (like HISTORY KARDS) which I hope will, eventually, become commercially viable. Time will tell.
Retirement? Fah! That ain't ever gonna happen...
Mann has created HISTORY KARDS, the standard 52 playing card deck which profiles The Greatest Villains of All Time, one per card. Now you can "play with history," as the creator says. Go here: https://bit.ly/30Obxsu
About Mannartt: Current Availability
For those who are interested, I'm available for hire as either an artist or Art Director/Creative Director/Marketing Manager under the right circumstances. Be advised that I'm not cheap and I'm no longer willing to work 24/7 (or even 16/6) unless the money is really, really good. And maybe not even then.
That being said, I'm always interested in cutting-edge, innovative projekts and products, and have always prided myself on providing great value and "bang for the buck" to my clients.
About MannArtt: Mann Non-career Info
Single. Fifth generation Californian. Descendant, on my mother's side, from at least two Founding Fathers. True patriot and ardent anti-fascist. Proponent of equal liberty, justice and opportunity for all.
Humanist, animal lover and "bleeding heart liberal" who, in general, abhors the stupidity of the mainline Dem party. Don't even get me started on the evil(s) of the GOP! Tom Paine and FDR are my historical political heroes, despite their flaws (all men have 'em, though not all women).
Many of today's most vociferous fighters for human rights, and generally speaking progressives, are my current ones.
Interests include art (duh), music, films, books (fiction and non-fiction), games, learning, knowledge, obscure sh*t, etc., etc., etc.
Never married (got close a few times). Was married to my work for many years (sigh), not quite so much anymore. Not exactly divorced, but in a trial separation.
Currently working on HISTORY KARDS and hoping to crowdfund it's complete development. YOU can be of help there, if you like (and get your name "in lights" too). Please take a minute to go through the Kwiz and tell me what you think about the whole projekt after reading this article!
If you want to learn more about my tender formative years (and relation to Star Wars and Hollywood), you can read my reminiscence here.
NOTE: For much of the Trump era, I've been involved in a various grass roots, "guerilla warfare" efforts against our resident tyrant-buffoon-would-be-dictator and all of his treasonous, mendacious, felonious GOP enablers and collaborators. You may have noted that I have created a fair amount of anti Trump material, including wanted posters, t-shirts/merch and other stuff.
IMHO, the whole Trump supporting #MAGA lot of the GOP should be hung. Lest you think me crazy, let me say this; unless you have really studied it, you have no idea of the breadth and depth of the betrayal of the American people by this group, and it only got exponentially worse under #ManBaby (aka #DonTheCon, #DiaperDon, #LiarInChief, etc.).
And if Washington, Jefferson, Madison, Adams and Paine were still alive, I believe they would be preparing the gallows. I'm pretty sure the man who defined the original (long since abandoned) principles of the Republican party, a certain Abraham Lincoln, would pitch in.
We've got a lot of work to do in this land to clean up the "hot mess inside a dumpster fire inside a train wreck" (as Jake Tapper of CNN put it), left to us by the Trumplican (ne Republican) party and the #OrangeMenace.
If you are a #Trumper, please save both of us the hassle and DON'T contact me!